At C&C Strategy:

• We crystallize the message.
• We deliver messages in a way that can be understood and motivates engagement.
• We make sure we hit the mark.

Our work ranges from public universities to private institutions, academic medical centers to private practices, not-for-profit organizations to health foundations, the National Institutes of Health to state and local public health departments.

Our Capabilities

• Brand – audits, messaging, visual expression, style and editorial guides
• Strategic Communications and Marketing Strategy – content strategy and implementation, search engine optimization (SEO), digital ad words, organic and paid social campaigns, lead generation, email drip campaigns, re-targeting
• Content Strategy – medical specialty development, testimonials, grateful patients, video profiles, print and digital publication platform conceptualization and implementation
• Community Building – advisory board creation and management, identification and cultivation of opinion leaders, coalition building
• Web Development – conception, competitor analysis, needs assessment, information architecture, content strategy, design, user testing, implementation, maintenance
• Advertising – creative development, media placement, ROI
• Analytics and Data Visualization – Google and social analytics, Power BI, digital landing pages
• Advocacy and Grassroots Lobbying – issue advertising, editorial writing, media relations strategy
• Public Relations and Events – Building and practice openings, announcements, media relations strategies, media kits, outreach campaigns, speechwriting, opinion editorials
• Customer Relationship Management systems
• Public opinion research – focus groups, online discussion boards, in-depth interviews, online and telephone surveys, qualitative interviews